An Exploratory study on Impact of Brand Image, Service Quality, Store Image and Price Conscious on Consumer Behaviour: Special Reference to Purchase Intention

Prof. Basavaraj Sulibhavi; Dr. Shivashankar K.

doi:https://doi.org/v5i1.02

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An Exploratory study on Impact of Brand Image, Service Quality, Store Image and Price Conscious on Consumer Behaviour: Special Reference to Purchase Intention

Basavaraj Sulibhavi, Shivashankar K.

https://doi.org/v5i1.02

Published Online: July 24, 2019

Author Details ( * ) denotes Corresponding author

1. * Basavaraj Sulibhavi, Assistant Professor, Department of Management, Jain College of Engineering, Belgaum, Karnataka, India

2. Shivashankar K., Associate Professor, Department of Management, Visvesvaraya Technological University, Belgaum, Karnataka, India

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Keywords

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3. Dawar, N., & Parker, P. (1994). Marketing universals: consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of marketing, 58(2), 81-95.
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5. Singh, A., & Singh, N. (2014). A comparative study of NB vs. PLs in apparel segment – A study in NCR region, VSRD. International Journal of Business and Management Research, 4(6), 169-174.