An Exploratory study on Impact of Brand Image, Service Quality, Store Image and Price Conscious on Consumer Behaviour: Special Reference to Purchase Intention

Prof. Basavaraj Sulibhavi; Dr. Shivashankar K.

doi:https://doi.org/v5i1.02

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An Exploratory study on Impact of Brand Image, Service Quality, Store Image and Price Conscious on Consumer Behaviour: Special Reference to Purchase Intention

Basavaraj Sulibhavi, Shivashankar K.

Vol 5 , Issue 1 , January - June 2019 | Pages: 6-8

https://doi.org/v5i1.02

Published Online: July 24, 2019

Author Details ( * ) denotes Corresponding author

1. * Basavaraj Sulibhavi, Assistant Professor, Department of Management, Jain College of Engineering, Belgaum, Karnataka, India

2. Shivashankar K., Associate Professor, Department of Management, Visvesvaraya Technological University, Belgaum, Karnataka, India

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Keywords

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3. Dawar, N., & Parker, P. (1994). Marketing universals: consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of marketing, 58(2), 81-95.
4. Burmann, C., Schaefer, K., & Maloney, P. (2008). Industry image: Its impact on the brand image of potential employees. Journal of Brand Management, 16(3), 159-76.
5. Singh, A., & Singh, N. (2014). A comparative study of NB vs. PLs in apparel segment – A study in NCR region, VSRD. International Journal of Business and Management Research, 4(6), 169-174.