Journal Press India^®

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The present study intends to discuss and analyze the influence and impact of digitalization on small and medium enterprises in India. The study reveals that there is a significant rise in growth rate for SME’s and digitalization has a major role to play in that. Digital marketing in common parlance is the utilization of various electronic media by the marketers to successfully promote their products and services into the market. Thus the major objective of digital marketing is all about attracting the customers and also allowing them to interact with the brand through various digital media. Digitalization automates the product as well as process which as a result enhance quality and production in enterprises. Due to less ‘access to finance’ despite having a high potential for future growth. Digitalization certainly improves the performances of SME’s and also helps in reducing financial obstacles by providing alterative financial options to SME’s. Also increasing access to alternative finance has generally resulted in significant rise in SME’s operating performance, productivity as well as profitability. In line with this the research paper finds that there is certainly a high impact of digitalization on small and medium enterprises.

Keywords

Digitalization; SME’s; Production; Internet; Digital Media

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