A Netnographic Analysis of Tourist Perception Towards Homestays in Uttarakhand, India

Dr. Piali Haldar; Ms. Sumedha Agarwal

doi:https://doi.org/10.69711/sharda.ijmir.v10i1.2101

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A Netnographic Analysis of Tourist Perception Towards Homestays in Uttarakhand, India

Piali Haldar, Sumedha Agarwal

https://doi.org/10.69711/sharda.ijmir.v10i1.2101

Published Online: June 25, 2021

Author Details ( * ) denotes Corresponding author

1. * Piali Haldar, Associate Professor, G L Bajaj Institute of Management and Research, Greater Noida, Uttar Pradesh, India (piali.haldar@glbimr.org)

2. Sumedha Agarwal, Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (sumedha@dr.sharda.ac.in)

The homestays have been gaining popularity in recent times because of the authentic experience provided to the tourists. The aim of this study was to examine the perceptions of tourists regarding homestay experience. The study was conducted about the homestays in the Uttarakhand state of India. A qualitative method was adopted for the study as it helps to understand the feelings and emotions of people in a better way. The technique of Netnography was applied for the study. The data was collected through Trip Advisor and analysed by NVIVO. The investigation resulted in four themes that explained the perceptions of tourists with reference to their feelings, host, aesthetics, and settings of a homestay. Implications and limitations are presented towards the end of the study.

Keywords

Homestays, Tourist perceptions, Authentic experience, Uttarakhand state, Tourist feelings

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