Journal Press India^®

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The terms "Sustainable Fashion," "Eco-Fashion," and "Green Fashion" are all used interchangeably when referring to the slow fashion movement, which has been around for a while. Consumers became aware of the environmental effect of clothes manufacture in the 1960s and demanded that the industry improve its methods. Even while anti-fur efforts in the 1980s and 1990s led to a shift in public opinion about eco-friendly apparel, the late 1990s saw an increase in demand for such clothes. In the fashion industry, "Ethical Fashion" to fair working conditions, environmentally acceptable materials (organic and/or biodegradable), and traceability. Many people mistakenly believe that sustainable fashion is the reverse of quick fashion. Good working conditions and less environmental damage are at the heart of slow fashion's philosophical ideal. Slowing down the manufacturing process, shifting away from the company's self-concept, and emphasizing worker empowerment by providing a choice that allows for change are all part of the challenge to the fast fashion paradigm. "The True Cost" film (2015) claims that sustainable fashion is more than just a trend; rather, it evaluates the social, environmental and economic "price" that is in the fashion industry. Despite this, there is still a lot of confusion about what the word "sustainable fashion" means and what the best practices for making sustainable clothing should be (The True Cost 2015). Consumer knowledge of the slow fashion movement and sustainable fashion is still minimal. As a result, previous studies on sustainable fashion have focused on customers' attitudes, perceptions, and buying habits. Research on sustainable fashion has been done, however there is still no comprehensive scholarly knowledge of what sustainable fashion is.

Keywords

Sustainable Fashion, Eco-Fashion, Green Fashion, Sustainability

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