Journal Press India®

International Journal of Management Issues and Research
Vol 12 , Issue 1 , January - June 2023 | Pages: 17-23 | Research Paper

Business Concepts, Tactics, and Strategies for Corporate Social Responsibility and Sustainable Development Goal

Author Details ( * ) denotes Corresponding author

1. * Vidushi Nain, Research Scholar, Department of Management, Sharda University, Greater Noida, Uttar Pradesh, India (2017008152.vidushi@dr.sharda.ac.in)
2. Disha Gupta, Research Scholar, Department of Management, Sharda University, Greater Noida, Uttar Pradesh, India (2022300531.disha@dr.sharda.ac.in)

The concept of "Corporate Social Responsibility" (CSR) and "sustainable development goals" (SDG) has gained significant traction in the corporate world as of late. It has become increasingly important for businesses to prioritize CSR and SDG in order to meet the growing demand for social and environmental responsibility. This demand is coming from both customers and other businesses, and companies are starting to recognize the need to balance profitability with ethical and sustainable practices. In this chapter, we will delve into the fundamental principles, approaches, and techniques that companies can utilize to embrace CSR and SDG initiatives. We will begin by defining CSR and SDG, and then explore the business case for these endeavours. We will then delve into various strategies that businesses can implement to put CSR and SDG goals into action, including employee engagement, transparency and reporting, and stakeholder engagement. Finally, we will provide an overview of some of the most effective tactics that companies can employ to successfully implement CSR and SDG initiatives, such as integrating them into core company operations, collaborating with other organizations, and partnering with governments and policymakers.

Keywords

Corporate Social Responsibility (CSR), Sustainable Development Goals (SDG), Business Ethics, Stakeholder Engagement, Environmental Responsibility

  1. Bhatt, S., & Kadiyan, L. (2022). Corporate Social Responsibility and Social Development in India: An Interface. 
  2. Castillo-Villar, R. G. (2020). Identifying determinants of CSR implementation on SDG 17 partnerships for the goals. Cogent Business & Management, 7(1), 1847989. https://doi.org/10.1080/23311975.2020.1847989
  3. Dr. Mohammad Junaid Alam1, Dr.MridulDharwal2, & Pooja Singh3. (2020). Contribution of Banking Sector in Gender Equity and Women Empowerment through Corporate Social Responsibility in NCR. Dr. Sunil Joshi4.
  4. ElAlfy, A., Palaschuk, N., El-Bassiouny, D., Wilson, J., & Weber, O. (2020). Scoping the evolution of corporate social responsibility (CSR) research in the sustainable development goals (SDGS) era. In Sustainability (Switzerland) (Vol. 12, Issue 14). MDPI. https://doi.org/10.3390/su12145544
  5. He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116, 176–182. https://doi.org/10.1016/j.jbusres.2020.05.030
  6. Heras‐Saizarbitoria, I., Urbieta, L., & Boiral, O. (2022). Organizations’ engagement with sustainable development goals: From cherry‐picking to SDG‐washing? Corporate Social Responsibility and Environmental Management, 29(2), 316–328. https://doi.org/10.1002/csr.2202
  7. Jain, Dr. M. (2023). A Study on Social Responsibility and Sustainable Development of India: With Special Reference to Selected SDGS. Journal of Social Responsibility,Tourism and Hospitality, 32, 1–8. https://doi.org/10.55529/jsrth.32.1.8
  8. Mishra, L. (2021). Corporate social responsibility and sustainable development goals: A study of Indian companies. Journal of Public Affairs, 21(1). https://doi.org/10.1002/pa.2147
  9. Ms. Pooja Singh, Dr. Mridul Dharwal, Dr. Junaid Alam, Dr. Aarti Sharma, & Dr. Deepa Kumari. (n.d.). Enviroment CSE – Evidences of Top Manufacturing Units in India.
  10. Nurunnabi, M., Esquer, J., Munguia, N., Zepeda, D., Perez, R., & Velazquez, L. (2020). Reaching the sustainable development goals 2030: energy efficiency as an approach to corporate social responsibility (CSR). GeoJournal, 85(2), 363–374. https://doi.org/10.1007/s10708-018-09965-x
  11. Singh, P., Dharwal, M., ; Alam, J., & Sharma, A. (n.d.). Corporate social responsibility in the time of COVID-19.
Abstract Views: 1
PDF Views: 217

Related Articles
Does the Indian Stock Market encourage Socially Responsible Companies?
Prof. K. V. Bhanu Murthy, Mr. Varun Bhandari, Mr. Vishal Pandey
Impact of Sin Industries’ CSR Activities on Firm Performance
Dr. Parminder Kaur Bajaj, Mr. Moksh Grover

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.