Journal Press India^®

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This literature review examines the impact of technological advancements and government initiatives on consumer experience in India's retail sector. It highlights how technologies like AI, IoT, AR, VR, and big data analytics have transformed retail operations and enhanced customer engagement. The review also analyzes government initiatives such as Digital India, Startup India, and Make in India, which promote technology adoption and support retail sector growth. Despite significant advancements, barriers like financial constraints, lack of skilled workforce, and data privacy concerns hinder technology adoption. The review identifies opportunities for market growth and competitive advantage, emphasizing the importance of continued technological investments and supportive policies to enhance consumer satisfaction and engagement in India's retail landscape.

Keywords

Retail Technology, Consumer Experience, Government Initiatives, Digital Transformation

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