Journal Press India^®

Author Details ( * ) denotes Corresponding author

Today the health insurance market is changing due to Insurtech integration. By examining the Insurtech-based platform adoption predictors, this paper will present the main drivers of using the Insurtech-based platform based on both demographic (age, income, education), technological (trust, digital experience), and behavioral variables. It also recognises dominant barriers in regard to data privacy, platform issues, and regulatory problems. The study applying descriptive statistics, Chi-Squared tests and the Garrett ranking method away using only secondary data and surveys indicates the crucial role of the demographics, trust, security, and previous digital experiences on the adoption behavior. The results can be of great importance to the insurers and policymakers to help them avail health insurance in a more accessible, affordable, and efficient manner by utilizing the power of technology.

Keywords

Insurtech; Health insurance; Consumer behaviour; Technological innovation; Digital adoption

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