Journal Press India^®

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This paper reviews and evaluates the concept of gratitude, a positive emotion, through an economic lens that emphasises mutual exchange and benefits. It explores how the intersection of psychology and economics can influence the essence of gratitude in decision-making and economic outcomes. The purpose of this study is to unveil the dynamics of gratitude by examining it as a genuine and innate emotion, while analysing its economic assessment focused on reciprocity for mutual benefits. The methodology integrates the theories from both economics and psychology, employing a comprehensive review of existing literature to understand the true meaning of gratitude in behavioural economics and its impact on economic behaviour and decision-making. The findings demonstrate the shift in the essence of gratitude, encouraging reciprocity and mutual benefits with economic engagement. The implications of the study suggest that promoting a culture of gratitude within economic systems can encourage cooperation, trust, and long-term sustainable economic relationships. The study’s original contribution lies in its examination of gratitude through an economic lens within the field of behavioural economics, bridging economics and psychology.

Keywords

Gratitude; Gratitude in Economics; Reciprocation; Mutual benefit; Positive Emotion

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