Journal Press India^®

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Compulsion of competitive business environment is not merely to do well, but to do better than the competition. This challenging situation is compelling industries to opt for new strategies leading to superior performance: the goal of a TQM system. This call for rethinking and reworking of an organization’s existing processes, position, posture and attitude with a view to transforming the organization to enable it to cope with the changing context of business, where customer is king. TQM provides the vehicle for change and transformation by making the organization more customers focused people driven, flexible and committed to continuous improvement. These organizations are having new opportunities and challenges to grow much faster since the Government of India has implemented its new policies of liberalization, privatization and globalization. Many Indian organizations have started realizing the importance of Total Quality Management (TQM) and now quality system improvement standards. More and more organizations in the corporate arena are striving to obtain ISO 9000 accreditation and some of these have already go these standards. The TQM concept refers to company wide quality assurance from supplier to customer using systems approach of documented sets of procedures and control of process variability in a team spirit with top management commitment. It involves strategic quality planning, goal setting, market research, design reviews and participation of senior management The paper concludes that TQM is not merely a system of quality management; it is a strategy that is designed to seek improvement in business performance by focusing on customers, empowering people, restructuring processes and leading the organization by vision and purpose.

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