Journal Press India^®

Author Details ( * ) denotes Corresponding author

Life in a metro is very fast and difficult as we need to manage money and time both. New technologies and advancements are coming in our way everyday so we need to upgrade ourself with technology and save our time. In the era of technology everyone of us running behind money and get the luxuries for their livelihood .But we are lacking somewhere to save our time because in metro cities most of our time goes in commuting and in their busy schedule they don’t have time for their personal needs. Now a day’s time is considered as money. So everyone in the stressed environment try to manage their time which is been wasted in travelling and traffic jams and money both which is being solved with the help of Online shopping upto some extent. Here we are examining the factors influencing the online consumer buying behavior in a metro (Delhi).It also helps in refreshing our moods; remove the tensions created at the work place and in the free time it acts as a stress buster and also gave us the knowledge about the new trends in the market. Online shopping eliminates the gap in to international market. This concept of Online Shopping given us the opportunity to analyze the impact of different factors influencing online shopping behavior of consumers and found that this is one of the medium which saves time and energy leads to convenience, 24*7 availability and variety of the products are the main factors which are influencing consumers to shop online. What seems relevant by the study is: • Examining the influencing factors on online consumers buying behavior. • Factors depriving the online consumer buying behavior.

Keywords

Online shopping, Consumer Buying Behavior saves time, 24x7 availability

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