Journal Press India^®

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IT companies are one of the largest creaters of carbon footprints and there is an intense competition in the market for these companies to survive and to create desired products and services customized to the core needs of the consumers. In this race , green environment and sustanability agendas are the last on the list of these entrepreneurs. In current market scenario the studies shows that consumers are now health and environment conscious. Perhaps this is the reason, that the concept of green product and green marketing are taking place slowly and steadily in the market. It can be also as an opportunity for those companies who believe in innovation and redesigning their products and services in ecological manner. It is a perfect time for those entrepreneurs who want to come and be a part of this emerging green market. In response to problems with climate changes and scarcity of natural resources we are trying to convert traditional economic to sustainable one with different kind of green initiatives. But one of the solutions and may be the more effective one, will be the development of green entrepreneurship. Green entrepreneurship emerges from as a mutual product of environment and entrepreneurship. Dad and Dude Company aims towards this generation and next generation taking care of this planet by reducing carbon foot print using refurbished IT assets.

Keywords

Green Entrepreneurship, Carbon Footprint, IT assets

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