Journal Press India®

International Journal of Management Issues and Research
Vol 9 , Issue 2 , July - December 2020 | Pages: 114-116 | Perspective

Application of Big Data Analysis in Managing Supply Chain: Reference to MSME's

Author Details ( * ) denotes Corresponding author

1. * Veerendra Anchan, PhD Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (veerendraanchan@gmail.com)
2. Manmohan Rahul, PhD Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (manmohan.rahul@sharda.ac.in)

The main purpose of conducting this research is to explore the application of big data analysis in managing supply chains, with a specific focus on Micro, Small, and Medium Enterprises (MSMEs). Through a comprehensive investigation, it examines how leveraging big data analytics can enhance the efficiency, transparency, and resilience of supply chain operations within MSMEs. By analyzing real-time data streams, identifying patterns, and optimizing decision-making processes, this study aims to uncover opportunities for MSMEs to improve inventory management, demand forecasting, and overall supply chain performance.

Keywords

big data analysis, supply chain management, MSMEs, efficiency, transparency, resilience, inventory management, demand forecasting

NA

Abstract Views: 1
PDF Views: 144

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.