Published Online: December 20, 2020
Author Details
( * ) denotes Corresponding author
The main purpose of conducting this research is to explore the application of big data analysis in managing supply chains, with a specific focus on Micro, Small, and Medium Enterprises (MSMEs). Through a comprehensive investigation, it examines how leveraging big data analytics can enhance the efficiency, transparency, and resilience of supply chain operations within MSMEs. By analyzing real-time data streams, identifying patterns, and optimizing decision-making processes, this study aims to uncover opportunities for MSMEs to improve inventory management, demand forecasting, and overall supply chain performance.
Keywords
big data analysis, supply chain management, MSMEs, efficiency, transparency, resilience, inventory management, demand forecasting
NA