Journal Press India^®

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This study investigates the influence of perceived benefits and perceived risks on the attitudes and behavioural intentions of Generation Z consumers toward the use of Online Food Delivery Applications (OFDAs). Using a quantitative approach, data were collected from 340 Gen Z respondents in Tiruchirappalli through an offline survey. The study employed Structural Equation Modelling (SEM) to analyse the relationships among key constructs. Findings reveal that perceived benefits significantly and positively influence consumer attitudes, and these attitudes strongly predict behavioural intentions to use OFDAs. Although perceived risks do not significantly affect attitudes, they have a direct negative impact on behavioural intentions. Furthermore, consumer attitudes were found to mediate the relationship between perceived benefits and behavioural intentions but not between perceived risks and behavioural intentions. These results underscore the dual role of benefits and risks in shaping OFDA adoption among Gen Z consumers, highlighting the importance of enhancing user-centric features while minimizing service-related risks.

Keywords

Gen Z; Perceived benefits; Online food delivery applications; Consumer attitudes; Perceived risks; Behavioural intentions; Theory of planned behaviour

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