Journal Press India^®

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Financial inclusion is one of the essential prerequisites for achieving personal and societal well-being. To achieve this, the customers at all levels should be given timely information about the banking products and services. The paper seeks to analyse the information availability to rural people in Kerala, one of the most literate states in India, on various banking products and services. The study attempts to compare the opinion of 150 customers of public, private, and regional rural banks concerning information availability on banking products and services using Principal Component Analysis. The study found that the financial literacy rate and proper information availability on banking products and services to banking customers, particularly people at the bottom level, are poor.

Keywords

Financial inclusion; Financial literacy; Information availability; Regional rural banks; Kerala.

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