Journal Press India®

Language in Fintech: A Synergist to Growth

Vol 6, Issue 1, January - June 2019 | Pages: 38-59 | Research Paper  

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Author Details ( * ) denotes Corresponding author

1. * Gurendra Bhardwaj, Professor, NIIT University, Neemrana, Rajasthan, India (
2. Gauri Sinha, Student, NIIT University, New Delhi, Delhi, India (
3. Ankit Gupta, Student, NIIT University, Haldwani, Uttarakhand, India (

Fintech is the finance catering service through technological driven advances. In today’s world fintech has a direct impact on society through its easy to use services and can help engineer a more equal society where money is beyond just cash, but is a direct store of value generated from individual effort. Language is thought to be a dividing factor among people building on the foundation of culture. But in case of development in technological and economical advances, language has been a bridge for Fintech to connect with individuals irrespective of their understanding of universal language and took them to the gate of open connectivity, i.e internet. This paper explicates the behavioural pattern of Indian population towards language as a stimulator in Fintech. It also states that using these e-wallets in regional language gives a competitive advantage over both, the substitutes, as well as emerging threats. A comparative study has thus been prepared in through secondary data adhering to the regional language e-wallets. A primary data analysis has also been done to know about the awareness and usage of multilingual e-wallets.


E-Wallet; T-Wallet; KYC; Regtech; UPI; Financial inclusion; PPI.

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