Journal Press India^®

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Short term capital gains and long term capital appreciation are important factors influencing the investment decisions of every investor. The purchase of long-term and short term investments by an investor varies across gender. The present study is an attempt to identify the term for which investments are made by women investors of Punjab and to explore if there is a significant difference in the term for which investments are made by women investors based on their demographics. For the purpose of the study, data were collected from primary sources using a pre tested, well-structured questionnaire. Descriptive statistics as well as cross-tabulation analysis have been used in order to analyse the collected data. The results of the study brought out that the majority of women invest for a short term. The term for which the investments are made also varies with the personal monthly income of the respondents. In the light of results, the study suggests that government and the policy makers should undertake various initiatives for the economic empowerment of women as their economic empowerment is a pre requisite for their long term financial well-being.

Keywords

Investment; Cross-tabulation analysis; Demographics; Women stock investors

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