Journal Press India®

Augmented and Virtual Reality: Future of Marketing Trends

Vol 6, Issue 1, January - June 2019 | Pages: 16-25 | Research Paper  

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Author Details ( * ) denotes Corresponding author

1. * Bijal Zaveri, Dean, Faculty of Management, Parul University, Baroda, Gujarat, India (
2. Prashant Amin, Assistant Professor, GSFC University, Baroda, Gujarat, India (

Cognitive technology, or artificial intelligence (AI), has always had a way of capturing the public’s imagination. Artificial Intelligence is digital technology that is meant to reproduce human psychology and intelligence and prime concern in digital world.AI has grown in scope in terms of its use in marketing, Digital marketing and trends in virtual era. With the beginning of digital marketing and the internet revolution, mass media advertising took a backseat and things like consumer behaviour, preferences, search history tracking, SEO, content marketing, speech recognition, came to the front of the line and which provide more prominent way for the understanding for consumer behaviour. AREM (Augmented Reality Experiential Marketing) is beneficial to make customer satisfaction by using knowledge. It also gives the company a plus point in customer satisfaction and customer retention. The focus in VR activity is on knowledge and emotional engagement with various techniques. The goal of gamification is to “support the user’s overall value creation by providing gameful experience” in various encounter techniques. AI, AR, VR and Gamification are mechanism of extraordinary relevance for the companies of the 21st century.



Artificial intelligence; Augmented reality; Virtual reality; Marketing; Gamification

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