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Upsurge of Indian E-commerce Industry in the Post-demonetisation Era

Vol 7 , Issue 2 , July - December 2020 | Pages: 94-104 | Perspective  

 
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https://doi.org/10.17492/jpi.pragati.v7i2.722025


Author Details ( * ) denotes Corresponding author

1. * M. Sarngadharan, Senior Fellow ICSSR, Faculty of Commerce, Gulati Institute of Finance and Taxation, Thiruvananthapuram, Kerala, India (dr.sarngadharan@gmail.com)

The aftermath of demonetisation in 2016 has been positive as well as negative in the Indian economy, when viewed from social, economic, political and legal dimensions. However, the economic impact on e-commerce industry is considered  momentous on account of the boost foreseen in digital deals and online payments. It is a universally accepted fact that technology enabled innovations like analytics driven customer engagement and digital advertisements, are prone to support the growth of e-commerce industry unquestionably. The growth in e-commerce sector would boost employment, increase revenues from export, increase tax collection by exchequer, and provide better products and services to customers in the long-term. This paper examines enrichment of e-commerce industry in India, consequent on the decision of demonetisation. The expansion of the Indian industry, thus, is examined from five dimensions - online retailing; online payments; logistics; hyper-local e-commerce and multiplied outcomes. The required data, congregated from the research reports and articles published in research journals, were bestowed for drawing conclusions of the study.

Keywords

Online retailing; Online payments; Logistics; Hyper-local e-commerce.

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