Journal Press India®

Impact of Social Networking on Employee Engagement at Workplace: An Empirical Study Based on it Industry in India

Vol 3 , Issue 2 , July - December 2014 | Pages: 46-52 | Research Paper  

https://doi.org/10.51976/gla.prastuti.v3i2.321404


Author Details ( * ) denotes Corresponding author

1. * Bhavya Mathur, Student, MBA (IT), Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India (mathur.bhavya@gmail.com)
2. Divyanhsu Ojha, Student, MBA (IT), Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India (divojha@gmail.com)
3. Shailendra Kumar, Assistant Professor, MBA (IT), MSCLIS Division, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India (blyshailendra@gmail.com)

We’re aware about organizations across the globe struggling with how best to introduce social networking tools - blogs, micro blogs like Twitter, Collaboration platforms like Facebook to internal audiences. Social networking has always been stated for distracting employees but with its proper and regulated use, it can have the obverse effect. Whether it's Facebook or Twitter or any other social networking channel, these networks help in improving communication between an employer and the employees, as well as employees and their colleagues. Social networking provides a medium of receiving immediate feedbacks in forms of appreciation and criticism which can help employees engage with fellow team-mates and even customers.

Keywords

Social Networking, Employee Engagement.

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