Impact of Demographics on Online Buying Behaviour: An Exploratory Study of Consumers of Bhopal

Mr. Vivek Sharma; Mr. Rishu Jain

doi:https://doi.org/10.51976/gla.prastuti.v7i1.711804

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Impact of Demographics on Online Buying Behaviour: An Exploratory Study of Consumers of Bhopal

Vivek Sharma, Rishu Jain

https://doi.org/10.51976/gla.prastuti.v7i1.711804

Published Online: July 18, 2018

Author Details ( * ) denotes Corresponding author

1. * Vivek Sharma, Dean, Faculty of Management, Barkatullah University, Bhopal, Madhya Pradesh, India

2. Rishu Jain, Research Scholar, CRIM, Barkatullah University, Bhopal, Madhya Pradesh, India

Online buying is a latest trend in the field of E-commerce and will definetly going to affect the future trends in buying and will be the future of shopping in India too. Most of the companies have opened their doors for customers on Internet too to buy product and services. All the big brands are today showcasing their products online. Indian market is although new to this phenomenon but still considered to be a large strategic market. With this view in mind, this study is being triggered to study the online shopping habits in Bhopal. Buyers shopping perception is studied on the basis of various demographic factors such as Age, Gender, Profession, Qualification and Income. The primary data of respondents was collected through Questionnaires and a sample size of 270 respondents is being collected. The quantitative and qualitative approach to conduct the research study is being applied. The results of the study proved that demographic factors in Bhopal does not significantly impacts the online buyers purchase intension. The results of the study could be used for further study in different cities in India.

Keywords

On-line Buying behaviour, Demographics, Age, Income, Gender, Qualification, Profession.

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