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A Bibliometric Analysis of Halal Food and Certification: Existing Research & Future Directions

Author Details ( * ) denotes Corresponding author

1. * Aditya P. Tripathi, Associate Professor, Department of Commerce, Shyam Lal College (Evening), University of Delhi, New Delhi, Delhi, India (
2. Noopur Agrawal, Associate Professor, Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, New Delhi, Delhi, India (

Purpose: Present paper makes an attempt to offer a systematic analysis of researches conducted on an emerging area of ‘halal food’ and ‘certification’ across the globe during the period of 2013-2020.
Design/methodology/approach: Along with extensive review of relevant literature on halal food and certification in a period of eight years, present study offers a bibliometric analysis on a sample of 205 scholarly research articles published on the subject. The data retrieved from Scopus database has been put to the analysis with the help of Biblioshiny (R Package). 
Findings: The emerging concept of ‘halal food’ and ‘halal certification’ offers a great opportunity for researchers to explore, analyze and recommend the appropriate marketing strategies to be opted in different countries and regions. Present research has identified the research gaps as possible areas of further research that may significantly contribute to the body of knowledge on ‘halal food’ and ‘halal certification’.


Halal food; Halal products; Halal certification; Halal logistics; Bibliometric analysis

  1. Ali, M. H., Tan, K. H., & Ismail, M. D. (2017). A supply chain integrity framework for halal food. British Food Journal, 119(1), 20–38.
  2. Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23.
  3. Farouk, M. M. (2013). Advances in the indus- trial production of halal and kosher red meat. Meat Science, 95(4), 805–820. https://
  4. Fathi, E., Zailani, S., Iranmanesh, M., & Kanapathy, K. (2016). Drivers of consumers’ willingness to pay for halal logistics. British Food Journal, 118(2), 464–479. 
  5. Hamdan, H., Issa, Z. M., Abu, N., & Jusoff, K. (2013). Purchasing Decisions among Muslim Consumers of Processed Halal Food Products. Journal of Food Products Marketing, 19(1), 54–61.
  6. Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, 19, 160–164.
  7. Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30.
  8. Lubis, H. N., Mohd-Naim, N. F., Alizul, N. N., & Ahmed, M. U. (2016). From market to food plate: Current trusted technology and innovations in halal food analysis. Trends in Food Science & Technology, 58, 55–68.
  9. Soon, J. M., Chandia, M., & Regenstein, J. Mac. (2017). Halal integrity in the food supply chain. British Food Journal, 119(1), 39–51.
  10. Verbeke, W., Rutsaert, P., Bonne, K., & Vermeir, I. (2013). Credence quality coordination and consumers’ willingness-to-pay for certified halal labelled meat. Meat Science, 95(4), 790–797.
  11. Zailani, S., Iranmanesh, M., Aziz, A. A., & Kanapathy, K. (2017). Halal logistics opportunities and challenges. Journal of Islamic Marketing, 8(1), 127–139.
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