Vol 22 , Issue 2 , July - December 2021 | Pages: 09-20
Published Online: December 26, 2021
( * ) denotes Corresponding author
Purpose: Present paper makes an attempt to offer a systematic analysis of researches conducted on an emerging area of ‘halal food’ and ‘certification’ across the globe during the period of 2013-2020.
Design/methodology/approach: Along with extensive review of relevant literature on halal food and certification in a period of eight years, present study offers a bibliometric analysis on a sample of 205 scholarly research articles published on the subject. The data retrieved from Scopus database has been put to the analysis with the help of Biblioshiny (R Package).
Findings: The emerging concept of ‘halal food’ and ‘halal certification’ offers a great opportunity for researchers to explore, analyze and recommend the appropriate marketing strategies to be opted in different countries and regions. Present research has identified the research gaps as possible areas of further research that may significantly contribute to the body of knowledge on ‘halal food’ and ‘halal certification’.
Halal food; Halal products; Halal certification; Halal logistics; Bibliometric analysis