Journal Press India®

Uber: A Case Study of Managing Corporate Resources

Vol 24 , Issue 2 , July - December 2023 | Pages: 93-106 | Case Study  

https://doi.org/10.51768/dbr.v24i2.242202308


Author Details ( * ) denotes Corresponding author

1. * Mohammad Saeed, Professor Emeritus, College of Business, Minot State University, Minot, USA (m.saeed@minotstateu.edu)
2. Will Bartz, Researcher, College of Business, Minot State University, Minot, USA
3. James Ondracek, Professor, College of Business, Minot State University, Minot, USA
4. Andy Bertsch, Professor, College of Business, Minot State University, Minot, USA

Purpose: The purpose of this study is to analyze Uber Technologies, Inc. and discover a variety of paths that the company could take to utilize its resources and capabilities to establish methods to improve the company’s challenging financial status and build stakeholder relationships. Design/Methodology/Approach: To assess the internal environment, financial ratios were compared to Lyft and the industry. The strengths and weaknesses were examined. The competitive environment was critiqued vis-à-vis the opportunities that Uber can take advantage of to grow as a company. Additionally, recent data on Uber was collected to analyze the current status of the company. Findings: As a result of the in-depth analysis of Uber, recommendations are made to gradually stabilize financial health and build relationships with customers and employees. The recommendation is made that Uber should provide a desired job and repair the relationship with drivers. Research Limitations: Additional research and methodology could be performed to discover further results and gaps in this study. Managerial Implications: This study highlights the strategies, endeavors, and past performance to conclude results in the best interest of stakeholders.Originality/Value: Future researchers may further explore issues, about financial prudence and organizational excellence, beyond the current parameters of this study.

Keywords

Cultural Changes, Customer Experience, External Analysis, Internal Analysis, Ratio Analysis, Ridesharing Industry, Situational Analysis, Uber

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