Journal Press India^®

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Zudio is a brand operated by the Indian retail giant, Trends & Beyond, which was a part of the larger TATA Group in the year 2008. The brand was launched to provide accessible, fashionable clothing to a broad customer base, establishing itself as a good value choice in the cutthroat retail sector. The company sells a variety of trendy items, such as footwear, accessories, and apparel. It is a well-liked option among customers who are concerned about fashion because it is renowned for offering fashionable solutions at reasonable costs. Zudio offers a wide range of products, from casual wear to more formal clothes, to cater to a diversified audience.

With its wide array of products, from casual wear to more formal attire. Zudio represents a successful model of integrating fashion, affordability, and customer-centric service, making it a notable player in the Indian retail landscape. This article illustrates different elements of the organization, its company sections, and marketing strategies, the secondary data were obtained from various scholarly journals, websites, and books. We have analyzed the financial performance, and corporate social responsibilities of the company and examined their strategies using the SWOC framework as a research case study.

Keywords

ZUDIO- “Fashion at Star Price”, Marketing Strategies, SWOC Framework, Corporate Social Responsibility, Affordable Clothing

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