Journal Press India^®

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The research article entitles “An Analytical Study of the Role of Advertising in the Business Organisation” is a wide study of advertising and its relation with corporate business organisations. The article is based on a through content analysis of various secondary data along with the analysis of the primary data which was collected through sample survey and random sampling. The study reflects the effectiveness of advertising in corporate business, its role in marketing communication and how it helps to maintain the corporate reputation. The article helps to justify that advertising playing a key role in the marketing communication and acting as a key of success in the modern corporate business. It shows that the primary objective of advertising is to inform the consumer and attracts them to buy the product or service, which helps to maintain the sale volume of the products and keep a steady economical flow in the market. The concept, analysed how advertising is propagating information about the product, goods and service among the consumers. The article also focus on corporate reputation and shows that advertising promote corporate reputation in its own way by creating brand image, brand identity and goodwill.

Keywords

Advertising; Business Organisations; Marketing; Marketing Mix; Information; Corporate Reputation; Corporate Social Responsibility; Brand Awareness

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