Journal Press India®

GBS Impact: Journal of Multi Disciplinary Research
Vol 11 , Issue 2 , July - December 2025 | Pages: 89-106 | Research Paper

Wings to Fly: Motivations behind GenZ’s Migration Intention in Kerala

Author Details ( * ) denotes Corresponding author

1. * ANUSREE P, Research Scholar , PG, Research Department of Commerce , Sree Narayana College, Kannur, KANNUR, Kerala, India (anusreepblathur@gmail.com)
2. Muna Abdul Kadar, RESEARCH SCHOLAR, Department of Management Studies, Kannur University, Kannur, Kerala, India (munaabdulkadar0@gmail.com)
3. Maya P P, Research Scholar, Commerce, Sir Syed College, Taliparamba, Kerala, India (mayachandranpp@gmail.com)
4. Swarupa R, Professor, Department of Commerce, Mahatma Gandhi College, Iritty, KANNUR, Kerala, India (swarupa189@gmail.com)
5. Kalidas MG, Associate Professor, PG Department of Commerce, Government Brennen College, Dharmadam, Thalassery, KANNUR, Kerala, India (kalidasmg@yahoo.com)
6. Siddique Kadavatahe Peedikayil, Assistant Professor , Commerce, Sir Syed College, Taliparamba, Kerala, India (sidhiqkp@gmail.com)

As there is an increase in international migration and the dynamics of migration are becoming intricate, it is imperative to understand the drivers of migration on the intention to migrate. This study highlights the association between Migration Motivation and Migration Intention of Gen Zs in Kerala among a sample of 127 respondents by employing Purposive sampling. A well-structured questionnaire was used to collect the data, and the data were analysed using appropriate statistical tools through SPSS software. The findings of the study revealed that the drivers of migration significantly affected Gen Z's Migration Intention in Kerala. Gender had a statistically significant difference in Migration Motivation. Also, the study found a positive relationship between migration motivation and migration intention. Overall, the study identified that the Gen Zs in Kerala have a desire for better prospects and an intent to explore the global lifestyle. 

Keywords

Migration; Migration Motivation; Migration Intention; Gen Z; Generation Z; Kerala

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