Journal Press India^®

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Consumer materialism and compulsive buying behavior are two significant phenomena that have gained attention from scholars and researchers over the past few decades. Consumer materialism refers to the desire for material possessions and the importance placed on them in one's life, whereas compulsive buying behavior is characterized by excessive and repetitive purchasing that leads to negative consequences. This study aims to examine the impact of consumer materialism on compulsive buying behavior. The study adopts a qualitative research design. Furthermore, the study identifies several demographic variables such as gender, age, and income that moderate the relationship between consumer materialism and compulsive buying behavior. The findings of this study have important implications for marketers, policymakers, and consumer advocacy groups. Marketers can use the results of this study to develop effective strategies for targeting consumers who exhibit high levels of consumer materialism and compulsive buying behavior.

Keywords

Consumer Materialism, Compulsive Behaviour, Conspicuous Consumption, Purchase

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