Journal Press India®

International Journal of Management Issues and Research
Vol 14 , Issue 2 , July - December 2025 | Pages: 32-47 | Research Paper

Challenges and Opportunities for Women Entrepreneurs in the Digital Era

Author Details ( * ) denotes Corresponding author

1. * Kanchan , Research Scholar, School of Business Studies , Sharda University, Gautam Buddha Nagar, Uttar Pradesh, India (kanchanbhati105@gmail.com)
2. Atul Sangal, Associate Professor, Department of Management, Sharda University, Greater Noida, Uttar Pradesh, India (atul.sangal@sharda.ac.in)

Instead of entrepreneurship, the rise of digital technology has brought about a revolution, allowing women to connect, invent, and grow in their roles. This paper examines the challenging circumstances and opportunities faced by women entrepreneurs in the digital era. The analysis shelters light on techniques for women to succeed in this advanced setting by originating entrepreneurial ideas, gender perspectives, and insights into digital advances. According to studies, inclusive digital policies and trouble-free systems are necessary to ensure that the benefits of the digital age are distributed fairly.

Keywords

Women entrepreneurs; Digital era; Entrepreneurship principle; Gender theory; Digital transformation

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