Journal Press India^®

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Corporate social responsibility is not a choice these days but it is company's obligation to allocate a specific amount of money which is 2 percent of their annual profit into their CSR activities. Companies launching CSR projects have especial place in the market and they enjoy some extra respect among the people, even companies in most of the cases use their CSR activities as a best marketing strategy in order to gain more costumers towards their productions and services. Today, many multinational corporations and big Indian origin companies are widely engaged in to certain CSR activities; however there are lots of national and international companies which are very less into CSR practices in spite of having huge profit and sales. A bunch of previous studies revealed that there are plenty of constructive studies discussing CSR activities of multinational corporations and big Indian origin companies such as Wipro, TATA and etc but unfortunately CSR activities with reference to Indian Startups in particular booming startups have been not studied almost at all which creates a new area of study in this field of research. There are many Indian origin successful startups like OLA, OYO rooms, Pytm and many more in the country which are actively into some CSR projects these days. For instance OLA is one of the Indian leading startups into CSR activities in India and cleanliness drive to support Swachh Bharat campaign can be one of those needful CSR activities which the company runs in the country. This study is concern with Indian origin successful startups which are into CSR practices and it is a qualitative study based on secondary data. Above all, the present study is a need of the time and it also furnishes a foundation for further studies which can be taken ahead.

Keywords

Corporate Social Responsibility, Startups, OLA

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