Journal Press India^®

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The main aim of this paper is to study the impact of investment preference on gender with the help of four biases i.e. overconfidence, conservatism, self attribution and self control bias. To examine the hypotheses, the primary data collected from 350 samples. The samples were chosen randomly from the population who invest in funds. To measure the dimensions of biases a fivepoint scale of strongly disagree to strongly agree was used and Analysis of Variance (ANOVA) as statistical test was applied to test the significant difference between the Gender and the biases. The result shows that women are less overconfident and more risk averse than men. The study also reveals that women have self attribution and self control bias in them.

Keywords

Behavioral finance, Bias, Conservatism, Gender, Investment, Overconfidence, Empirical Study

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