Journal Press India^®

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Co-operative banks are playing an important role in the achievement of the goal of financial inclusion. These banks with their extensive branch network and localized operational base, also engage in recreation of the development process, credit delivery and deposits mobilization in rural areas. Through their variety of services, they are reaching vulnerable sections of the society. In this paper, an attempt has been made to study the customer satisfaction towards financial inclusion by rural co-operative banks. The sample units constitute 100 cooperative banks (registered under the KCS Act, 1956) and 300 Customers from three regions (i.e. Belagavi, Chikkodi, Bailhongal headed by ARCS) of Belgaum District selected randomly. The study focuses on the classification of customers on the basis of age, gender, education, occupation, annual income and type of accounts they hold. This research finds reasons for not possessing a bank account, level of awareness of customers towards banking services, factors determining satisfaction of their bank, and the level of satisfaction of customers towards banking services. The study concludes with suitable suggestions to improve the customer satisfaction. ​

Keywords

Financial inclusion, Co-operative banks, Customer satisfaction, Innovative Financial Services.

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