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Factors Influencing Satisfaction of Learning App Consumers in India: A Study on Smart Phone Users

Vol 6, Issue 1, January - June 2019 | Pages: 26-37 | Research Paper  

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Author Details ( * ) denotes Corresponding author

1. * Debarun Chakraborty, Associate Professor, Symbiosis Institute of Business Management, Nagpur, Maharashtra, India (

The primary motivation behind this investigation is to build the client fulfilment structure model of versatile learning APPs from the point of view of the portable learning members, and to dissect the impact components of fulfilment with portable learning APP. The study has been conducted in all the four metro cities of India and respondents have been chosen with the help of convenience sampling method. Multiple regression analysis has been used to find out the outcome of the study. The outcomes of this examination demonstrate that apparent responsiveness and saw content are both the imperative factors that influence client fulfilment with portable learning Application. Clients have high fulfilment with the substance fitting in with the versatile learning setting. Clients hope to get quick input during the time spent realizing, which can enhance the learning techniques and effectiveness.


Learning APP; M-APP; Content; Network; Satisfaction; Responsiveness

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