Journal Press India®

Market Penetration and Growth of Consumer Durables Industry in Rural India

Vol 7 , Issue 2 , July - December 2020 | Pages: 13-37 | Research Paper  

Article has been added to the cart.View Cart (0)

Author Details ( * ) denotes Corresponding author

1. * Debabrata Mukhopadhyay, Professor, Department of Economics, West Bengal State University, Hooghly, West Bengal, India (
2. Arun Kumar Mandal, Research Scholar, Department of Economics, West Bengal State University, Kolkata, West Bengal, India (

Consumer durable industry has been changing in recent years in India with higher disposable income, better education, changing lifestyle, and consumption pattern of the households. India is the second fastest-growing economy having a huge consumer durable market which has emerged as one of the fastest-growing industries in India. After opening up of the economy, Indian consumer durable market is becoming competitive with significant presence of multinational companies (MNC) coming with advanced technology and superior product quality. The Indian rural sector has huge potential for consumer durables industries as two third of the Indian population live in rural areas. In this backdrop, our attempt in this context is to analyze growth and penetration of consumer durable industries in India.


Disposable Income; Consumable goods; Potential demand; Technology; Rural India.

  1. Akhtar, G. (2013). Inflows of FDI in India: Pre and post reform period. International Journal of Humanities and Social Science Invention, 2(2), 1-11.
  2. Associated Chambers of Commerce and Industry in India (ASSOCHAM) (n.d.). Electricals and Electronics Manufacturing in India.   Retrieved from
  3. Bureau of Energy Efficiency (BEE) (n.d.). Introduction to S &L. BEE, Session-1, National Retailer Training Programme. Retrived from Content/Files/Session_1.pdf
  4. Bureau of Energy Efficiency (BEE)] (n.d.). Know Your Star Level & Make a Right Choice. BEE, Session-2, National Retailer Training Programme. Retrieved from
  5. Consumer Electronics and Appliances Manufacturers Association (CEAMA) (2018). Future of consumer durables and electronics in India- The changing landscape. PWC, CEAMA, 1-44. Retrieved from 2018/future-of-consumer-durables-and-electronics-in-india.pdf
  6. Edelweiss (2017, July 17). Consumer Durables- Home Run. Edelweiss Securities Limited, Kalina, Mumbai, Retrieved from showreportpdf-37397/CONSUMER_DURABLES_-_HOME_RUN-JUL-17-EDEL
  7. Farmer, M.J. (2016). Changing Demand for Consumer durables (With special reference to Rural Consumer Behavior). International Journal of Application or Innovation in Engineering and Management, 5(6), 82-86.
  8. FICCI (April-2015). Study on Indian electronics and consumer durables segment. Ernst & Young Pvt. Ltd and FICCI, India. 1-40.
  9. GEPL CAPITAL (n.d.). Consumer durables India: On growth path. GEPL CAPITAL Pvt. Ltd.Colaba, Mumbai, 1-21.
  10. IBEF (April-2020). Indian retail industry analysis. Retrieved from
  11. IBEF (March-2017). Consumer durables. Retrieved from download/Consumer-Durables-March-2017.pdf
  12. Indian Brand Equity Foundation (IBEF) (April 2018). Consumer durables. Retrieved from
  13. Jeyakumar, S. (2010). Consumer durables - Rural India Calling. Retrieved from
  14. Jha, P. & Rana, J. (2017). Consumer durable (With product) industry in India-Opportunities and Challenges. International Research Journal of Management and Commerce, 4(9), 231-239.
  15. Kapoor, S, (2019). Effectiveness of consumer forums in India. PRAGATI: Journal of Indian Economy, 6(1), 69-79.
  16. Kulkarni. S. (2015). A brief report on consumer durable industries in India. ASA & Associates, LLP; Chartered Accounts (A member of NIS Global), Retrieved from
  17. Kumar, K. R., & Kandasamy, C. (2010). Consumer durables industries in India - Bird’s eye view. Asian Journal of  Management, 1(2), 61-64.
  18. Narula, S. (2015). Analysing Indian consumers’ online shopping and purchasing behaviour. MANTHAN: Journal of Commerce and Management, 2(2), 14-49.
  19. NCAER (2019, August). FDI in India and its Growth Linkages. National Council of Applied Economic Research. New Delhi. Retrieved from › sites › default › files › FDI_NCAER_0,
  20. official/articleshow/74212134.cms?from=mdr.
  21. Renugadevi, K., Ramya, M., Ramya. S., Sangeetha, R., & Maheswari, M. (2016). A study on consumer response towers the selected Consumer Durables of MNCs in Coimbatore City. International Journal of Multidisciplinary Research and Development, 3(5), 126-130.
  22. Sabnavis, M., & Kansara, D. (2018). Consumer Durables Industry-Structure & Prospects.CARE Ratings, Professional Risk Opinion, Industry Research, Retrieved from Durables_May%202018.pdf
  23. SKP (2017, June). Electronics Industry India., Mahalaxmi, Mumbai,1-28 Retrieved from industry_in_india_usenglish_revised_.pdf
  24. Sugunalakshmi, P., & Maheswarim, A. R.(2016). Consumer durable industry in India – present trend, challenges and future prospects. International Journal of Management (IJM), 7(2), 449-453.
  25. The Economic Times (2020, Feb 19).Consumer durables growth to pickup in last quarter of FY20. Retrieved from economy/indicators/consumer-durables-growth-to-pick-in-last-quarter-of-fy20-says
Abstract Views: 34
PDF Views: 21

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.