'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm

Dr. Soumendra Kumar Patra; Dr. Durga Madhab Mahapatra; Prof. Sukanta Kumar Baral

doi:https://doi.org/10.17492/jpi.pragati.v8i1.812107

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'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm

Soumendra Kumar Patra, Durga Madhab Mahapatra, Sukanta Kumar Baral

https://doi.org/10.17492/jpi.pragati.v8i1.812107

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Published Online: June 06, 2021

Author Details ( * ) denotes Corresponding author

1. Soumendra Kumar Patra, Assistant Professor, Department of Management Studies, Ravenshaw University, Cuttack, Odisha, India (soumendra.patra@gmail.com)

2. Durga Madhab Mahapatra, Lecturer, Department of Commerce, FM Autonomous College, Balasore, Odisha, India (durgagreaternoida@gmail.com)

3. * Sukanta Kumar Baral, Professor, Department of Commerce & Management, Indira Gandhi National Tribal University (A Central University), Amarkantak, Madhya Pradesh, India (drskbinfo@gmail.com)

The study focuses on two leading e-commerce market players of India i.e., Amazon and Flipkart. In the study, the data were collected through a structured questionnaire designed in Google Form from 872 customers of Odisha, a state of India. The collected data were analysed by factor analysis and t-test. The two big market players Amazon and Flipkart have the ‘Great Indian Festival Sale and ‘The Big Billion Days” respectively. The results obtained from the study show the comparison of ‘The Big Billion Days’ and ‘Great Indian Festival and the paper makes an attempt to investigate the transformation in the purchase behaviour of consumers towards the two leading e-tailers during the festive season.

Keywords

Transformation; Online shopping; Flipkart; Amazon; Shopping habits; E-commerce.

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