Journal Press India^®

Author Details ( * ) denotes Corresponding author

The study focuses on two leading e-commerce market players of India i.e., Amazon and Flipkart. In the study, the data were collected through a structured questionnaire designed in Google Form from 872 customers of Odisha, a state of India. The collected data were analysed by factor analysis and t-test. The two big market players Amazon and Flipkart have the ‘Great Indian Festival Sale and ‘The Big Billion Days” respectively. The results obtained from the study show the comparison of ‘The Big Billion Days’ and ‘Great Indian Festival and the paper makes an attempt to investigate the transformation in the purchase behaviour of consumers towards the two leading e-tailers during the festive season.

Keywords

Transformation; Online shopping; Flipkart; Amazon; Shopping habits; E-commerce.

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