Journal Press India^®

Author Details ( * ) denotes Corresponding author

Under Banking, the green banking concept represents a great proactive approach adopted by the financial institutions for promoting environmentally friendly practices. The juncture of data science and green banking in India provides an opportunity for sustainable development through data-driven decision-making. Study explores the usage of data science in green banking initiatives across Financial Institutions in India. It stresses how leading banks such as SBI, HDFC, YES Bank, Kotak Mahindra, Axis Bank, and ICICI Bank have implemented the data science tools to optimize operations, promote green financial products, and act in accordance with Environmental, Social, and Governance (ESG) norms. Through real-time case studies and policy insights, the study proposes recommendations for further advancing green banking through data analytics.

Keywords

Data Science; Initiatives; Green Banking; E.S.G.; Financial Institutions; Data-driven; Decision Making

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