Journal Press India^®

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Customer loyalty is a crucial aspect for marketers, and it is important to learn about all the related dimensions and concepts. The current study conceptually explores the role of customer-centric concepts in formation of customer loyalty. This research identifies customer loyalty as an outcome of customer satisfaction, customer involvement, customer experience, and customer engagement on the basis of an extensive literature survey. It was discovered that the customer is the central point in the loyalty and customer relationship management systems. This study proposes a conceptual model that can be used for empirical investigations in this research domain.

Keywords

Customer Loyalty, Customer Satisfaction, Customer Involvement, Customer Experience Customer Engagement, Customer Relationship Management

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