Journal Press India^®

Author Details ( * ) denotes Corresponding author

The e-business has become a dominant element in the business world especially in the developed countries where sound infrastructural support is available. The term 'e-business', of course, has no single definition, meaning only commercial activity which is somehow linked to or supported by electronic communications. It maybe anything ranging from a simple advertisement in the World Wide Web, or an e-mail communication; all the way leading to an entire multi-billion dollar transactions initiated and promulgated in electronic form. In the form of computer data processing and internet communication, the e-commerce business substitutes cash transaction; and raises the speed and efficiency of operations. Business transactions over computer networks avoid many of the associated costs of interpersonal economic exchange, costs of travel, processing paper documents and physical space for meetings. The first business to attract world-wide attention on the internet, for example, is the business-to-consumer (B2C) retail institutions, such as Amazon and CDNow, providing about $16 billion of the $3 trillion in U.S. retail sales in 1999. The focus of this paper is on the overall efficacy and benefits of e-business, which has attracted considerable interest in the modern day marketing methods. The main benefits of doing business through the electronic mode include convenience to shop 24 hrs. from any location without physical movement; and availing the facility of quick interaction with the seller's site to find information on products and services. The paper, conceptually, justifies the emergence, role efficacy and benefits of e-business in the context of rapidly changing marketing scenario.

Keywords

e-business; Electronic commerce; Customers; Online selling; Operational efficiency; Emerging issues; Trust; Common security; WTO

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