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Gendered Perception towards Financial Literacy and Fintech Security Risk: A Multi Method Analysis

Vol 10 , Issue 2 , July - December 2023 | Pages: 145-163 | Research Paper  

 
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https://doi.org/10.17492/jpi.manthan.v10i2.1022308


Author Details ( * ) denotes Corresponding author

1. * Anil Payeng, Research scholar , Commerce , Rajiv Gandhi University , Itanagar , Arunachal Pradesh, India (anil.payang@rgu.ac.in)
2. Devi Baruah, Assistant professor , Commerce , Rajiv Gandhi University , Itanagar , Arunachal Pradesh, India (devi.baruah@rgu.ac.in)

Financial Technology (Fintech) is a digital business model that caters to financial requirements globally and has evolved into an inseparable component of the financial services sector. The surge of Fintech across nations and regions, is largely unregulated which calls for a cautionary approach to its uses and benefits. Fintech relies heavily on data, and cyber-attacks can severely compromise customer privacy and data security. Building on the works of several studies that customers with greater financial literacy tend to use more Fintech services, this study focuses on the security risk perception of financially literate Fintech customers. Furthermore, using a multi-model evaluation with the Smart PLS software, it investigates the moderating role of gender in evaluating the relationship between financia literacy and security risk erception. The study contributes to existing academic debates and paves the way for further research.

Keywords

Financial Technology; Perceived Risk; Financial Literacy; Multi Method; Smart PLS

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