Journal Press India^®

Author Details ( * ) denotes Corresponding author

This study attempts to investigate the changing face of Indian smartphone market in the era of internet and digitization being recently observed in the Indian consumer durables market. In this century, the smartphone is now one of the most useful technological applications which is changing from feature phone to smartphone market. Global smartphone user rate is growing rapidly with India becoming the second-largest market. We attempted to analyse the growth of the smartphone market considering the role of internet user and digitalization in India following an exploratory approach. The study shows huge potential of the smartphone market in India with changing shares of different players in this market. This study also establishes that smartphones are increasing more rapidly compared to mobile phone market.

Keywords

Smartphone; Digitalization; Internet; India

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