Vol 7 , Issue 2 , July - December 2021 | Pages: 12-16
Published Online: January 19, 2022
( * ) denotes Corresponding author
The roles of digital marketing aresignificant during the pandemic of COVID-19. Digital marketing has shown several significant rolessince its arrival but with the advent of COVID-19 it has gain momentum. The article entitled “An Analytical Portrait of Digital Marketing in India:Sustainability of Business and Commerceduring the Pandemic of COVID-19” is based on a thorough analysis of various contents and data available and reflects several significant roles played by digital marketing during the pandemic. It helps tomaintain sustainability in the field of business and commerce and helps to promote the sell volume of various products, goods and services. During the days of pandemic the digital marketing provides a wide support to the small business organisations to revive their business and to strengthen the economical infrastructure. The article also reveals the causes behind the growth of digital marketing during the pandemic period of COVID-19. Along with these significant roles,the article also shows how digital marketing maintain a cordial relationship with the consumers and provides them variousoptions to purchase and to full fill their need and demands when the entire nation feels safe to stay at their home.
Digital Marketing; Digital Media; Sustainability; ECommerce; Economic Infrastructure; Effective Communication; Social Media; COVID-19; Pandemic; Lockdown