Journal Press India®

An Analytical Portrait of Digital Marketing in India: Sustainability of Business and Commerce during the Pandemic of COVID-19

https://doi.org/v7i2.03


Author Details ( * ) denotes Corresponding author

1. * Subir Sinha, Lecturer (SACT), Department of Journalism & Mass Communication , Dum Dum Motijheel College [Affiliated to West Bengal State University], Kolkata, West Bengal, India (subirsinha.2009@gmail.com)

The roles of digital marketing aresignificant during the pandemic of COVID-19. Digital marketing has shown several significant rolessince its arrival but with the advent of COVID-19 it has gain momentum. The article entitled “An Analytical Portrait of Digital Marketing in India:Sustainability of Business and Commerceduring the Pandemic of COVID-19” is based on a thorough analysis of various contents and data available and reflects several significant roles played by digital marketing during the pandemic. It helps tomaintain sustainability in the field of business and commerce and helps to promote the sell volume of various products, goods and services. During the days of pandemic the digital marketing provides a wide support to the small business organisations to revive their business and to strengthen the economical infrastructure. The article also reveals the causes behind the growth of digital marketing during the pandemic period of COVID-19. Along with these significant roles,the article also shows how digital marketing maintain a cordial relationship with the consumers and provides them variousoptions to purchase and to full fill their need and demands when the entire nation feels safe to stay at their home.

Keywords

Digital Marketing; Digital Media; Sustainability; ECommerce; Economic Infrastructure; Effective Communication; Social Media; COVID-19; Pandemic; Lockdown

  1. David. R. (January 2020). India Confirm its first corona virus case.CNBC.Retrieved from https://www.cnbc.com/2020/01/30/india-confirms-first-case-of-the-coronavirus.html
  2. Digital Desk. (June 2021). ‘How COVID-19 Pandemic has Changed the Future of Digital Marketing and Advertising Agencies’ . Republicworld.com. Retrieved from : https://www.republicworld.com/opinions/blogs/how-covid-19-pandemic-has-changed-the-future-of-digital-marketingand-advertising-agencies.html
  3. FP Staff. (April 09, 2020).Media usage during COVID-19 lockdown: Indian users flock to FB and WhatsApp.Firstpost. Retrieved from https://www.firstpost.com/health/mediausage-during-covid-19-lockdown-indian-users-flock-to-fb-andwhatsapp-general-news-sites-see-numbers-rise-8242811.html
  4. Hanlon, A. (2019). ‘Digital Marketing: Strategic Planning & Integration’. Sage Publication.
  5. Keelery, S. (June 02, 2021). ‘Impact of the coronavirus (COVID on social media usage across India from January to July 2020’.
  6. ‘COVID-19 impact on social media app usage in India 2020’. Statistac. Retrieved from https://www.statista.com/statistics/1114459/indiacoronavirus-impact-on-weekly-usage-time-of-socialnetworking-apps/#statisticContainer
  7. Ministry of Health and Family Welfare, Government of India. Retrieved from https://www.mohfw.gov.in/
  8. OECD. (October 7, 2020). E-Commerce in the time of COVID-19. OECD. Retrieved from: https://www.oecd.org/coronavirus/policy-responses/ecommerce-in-the-time-of-covid-19-3a2b78e8/
  9. Prasad. R, Bindu Shajan Parappadan, Shelar Jyoti & Koshy 
  10. Jacob.(2020). The Pandemic Notebook.The Hindu. Retrieved from https://www.thehindu.com/news/resources/the-hinduse-book-on-covid-19-in-multiple-indian-languages/article31174374.ece
  11. Shaffey, D and Chadwick, F, E. (2019). Digital Marketing – (Seventh Edition). Pearson. England. Retrieved from: https://books.google.co.in/books?id=-1yGDwAAQBAJ&pg=PT42&source=gbs_toc_r&cad=3#v=onepage&q&f=false
  12. Shah, K. (2020). Scope of Digital Marketing in India – COVID-19 Updated. IIDE .Retrieved from: https://iide.co/blog/scope-ofdigital-marketing/
Abstract Views: 1
PDF Views: 35

Advanced Search

News/Events

KLS IMER: Internatio...

Conference Home Page Registration ...

VJIM: 5th Internatio...

Vignana Jyothi Institute of Management 5th International Conference o...

Jai Hind College: Tw...

Program Dates: 20th Jan 2023 to 3rd Feb 2023 ABOUT J...

Karnataka State Open...

FACULTY DEVELOPMENT PROGRAMME on “Financial Statement Analysis...

NDIM: International ...

ABOUT THE CONFERENCE The key intention of ICGFBE 2022 is to provide...

PDEU: 8th Biennial I...

ABOUT THE CONFERENCE The objective of ICEIM 2022 is to present a sc...

International Resear...

ABOUT THE CONFERENCE Mimansa Research Conference endeavours to presen...

2nd International E-...

ABOUT THE CONFERENCE In the era of digitalization, the world has sh...

3rd International Co...

About the Conference At the outset, the multifarious Covid-19 pande...

International Confer...

ABOUT THE INTERNATIONAL CONFERENCE Today, the world of business is ...

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.