Journal Press India^®

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India is home to numerous women who are uneducated, poor but skilled by hands. Several measures are being taken for women centric developments in the society. Yet, many remain un-empowered. This study revolves around the empowerment of such women through a novel business model. The Government’s intervention is critical in order to make it a success from financial inclusion as well as customer tapping point of view. The study concludes that the rural women of India can be given a work-from-home opportunity by which they would have extra money to pay for healthy food and, fulfil the bequest motive which is very prevalent in the country.

Keywords

Women empowerment; Financial inclusion; Feminism; Work from home

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