Journal Press India^®

Author Details ( * ) denotes Corresponding author

E-commerce has today become an integral part of our day-to-day life. From reading newspapers to ordering food, shopping for daily groceries or important purchases like electronics, formal wear, conducting bank transactions, etc., e-commerce has, in fact, invaded our lives. This is more so when we have moved from being click away to being touch away from internet via our smart phones. Mobiles are just a touch away from the consumer’s shopping needs, information search, entertainment desires, cab hiring, location tracking, social media connects, news updates and many more applications. This has provided an opportunity for the marketer to stay connected to their customers throughout the day. The paper investigates pertinent secondary data sources such as industry and government reports, to highlight the behaviour of e-consumers in India. The study also compares the global trends of e-consumers world over vis-à-vis the Indian online shoppers. Such investigation can help the e-commerce firms to further harness the unprecedented growth in the e-consumer market by taking care of unique nuances of the Indian online shoppers. Besides, the study is helpful to the Indian policy makers in accelerating the e-commerce boom by taking care of the grey areas like security issues, increasing the e-consumer trust on online payment mode, internet penetration in tier 2 and 3 cities, easy entry and financing route for e-business etc.

Keywords

Digitalization; e-Commerce; Online shoppers; Indian e-consumers

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