Journal Press India^®

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Financial literacy is considered as an important element for the growth of the economy. The study signifies financial literacy into three main dimensions: financial behavior, financial attitude and financial knowledge. The main aim of this study is to determine the impact of financial literacy level on the place of residence. Using convenience sampling 206 data were collected through a survey from salaried women. Binary Logistic Regression technique was used to evaluate the results. The findings of the study demonstrates that financial attitude and financial behavior are influenced by place of residence but financial knowledge have no relation with place of residence. It is suggested that the financial knowledge among salaried women could be increased by developing financial products and financial literacy programmes as per their requirements.

Keywords

Financial Literacy; Women; Financial Attitude; Financial Knowledge; Financial Behavior; Awareness

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